For over 40 years, Bridgehead has been sourcing and supporting a family of small-scale, sustainable farmers around the world. They are a beloved Ottawa institution that slowly lost their grip on the younger demographic of coffee drinkers. We we’re brought in to develop a new positioning and a complete rebrand - from packaging to storefronts. Inspired by archival creative, functional shipping typography and even Ottawa’s official flower, the tulip, we developed a comprehensive ID that encapuslates Bridgehead’s ethos and mission.

Project was put on indefinite hiatus midway through after Bridgehead was purchased by Pilot Coffee.